Lean Marketing

We have found that Lean Marketing^SM not only saves money. It is simply better and more effective.

Develop clear, fresh, and different marketing ideas. Good marketing is lean.
Be frugal but never cheap. Quality counts in marketing and your brand must connote it.
Have a small, flat team and stay that way; hire freelance talent not staff.
Hire the best talent. Second-rate people do not save you money.
Use the 80/20 rule and keep marketing simple.
If it doesn’t work, drop it like a hot potato.
Focus communication—less is more
Create buzz—get people talking. Talk is cheap.
Use minimal advertising—it is expensive.
Use primary market research sparingly or not at all.