Working With You

What you need in professional services

You probably have several concerns when you hire professionals. We certainly do.

Will they grow my business?
Will the Return on Investment be positive, with low risk?
Will they deliver on budget and on time?
Can we afford it?
Will they do quality work?
Will we get along?
Will we learn from the interaction?

Our response

We start with a One-Month Marketing Action Plan to help answer the growth and ROI questions.

Budget and schedule account for most of the challenges. Sometimes projects evolve and change, bringing changes in cost and timeline. We have found that skilled and active project management, direct communication, and careful documentation of changes can minimize the problems. The marketing company and the client each have responsibilities in the relationship, and affect the outcome. This is why personal chemistry and trust are ultimately most important.

Quality and excellent client relationships are our hallmarks.

When marketing doesn’t work

Marketing should be the most important single process in business, but sometimes it is not, because:

Companies do not understand what marketing is, confusing it with sales or advertising.
Companies practice “spaghetti marketing,” throwing it at the wall to see what sticks.
Companies lack a disciplined process, from strategy to creative communication of value.
Meeting short-term sales goals leaves no energy for long-term growth.
Big companies spend too much money on marketing organizations that are too big, specialized, political, and ineffectual. They often leave money on the table.
Small companies spend too little on marketing, limiting it to support functions.

We turn bad marketing on its ear

We work with companies who understand and value marketing.
We develop a logical, economical plan, choosing the best actions to drive results.
We are methodical and process-driven at every step.
We practice Lean Marketing^SM and help our clients to do the same.
Sales and marketing are two sides of the same coin. We work together.