Our Philosophy of Marketing

We have been around marketing and some superb marketers for a while.
We have strong ideas.

Marketing is the most critical function in any business.
Marketing is the first responsibility of the CEO and a function of everyone in the company.
Love your customers, even in tough times. If they are not lovable, find others who are.
Talk to your customers face-to-face at every opportunity.
Insist on excellence. Never accept less.
Be irreverent, skeptical, and questioning, like a small child, to discourage groupthink.
Decision-making is a critical process. Frame the questions and gather sufficient information.
Be modern. The Web has changed everything. Ride the wave.
Never have “enough” people. Hire a small, very smart, multi-talented team.
Hire exceptional freelance creative talent but don’t try to “institutionalize” them.
Try real marketing experiments with real customers. Asking is never as good.
Only use advertising if you can’t talk directly with every customer.
Know your customers and their needs; speak right to them with benefits they want.
Be lean and proud. Develop marketing budgets from a zero-base. No junkets or boondoggles.
Be authentic. Everyone hates a bullshit artist.

Working like this brings: