Company




In 1999, iWrite marketing started as a marketing consulting firm, under a different name, concentrating on marketing strategy for technology and manufacturing companies. Clients appreciated our work as writers and communicators, and we soon grew from writing plans and presentations to writing copy for print, web sites, and magazine articles. Our passion for technology, science, medicine, and engineering led us to focus on those fields. iWrite marketing was born, aptly named, with the tagline simply communicating complexity.

Our clients were clearly happy with our work, and they demanded more, asking us to handle the entire marketing process, including creative development of brands, web sites, print, digital media, and advertising.

Writing remains the soul of our company, and our core process, giving us discipline, drive, and clarity. Some creative shops start with pictures. We start with words.

What sets iWrite Marketing apart?



We get marketing right

We start with your marketing plan and work with you to get it right. We will not make polished communications with the wrong message, for the wrong audience, or for the wrong product.


Clear, cogent communication is our stock in trade

iWrite Marketing takes your story in all its complexity, develops an underlying logical structure and approach, and makes your message simple and understandable through words, design, imagery, and technology.


We speak your language

iWrite Marketing specializes in technology, manufacturing, biotechnology, health care, and university entrepreneurship, because we understand and have a passion for them.

We study your markets constantly and read what you read. Certainly Business Week and Fast Company, but also Nature and the New England Journal of Medicine. Not so much for working knowledge as for a sense of innovation and research, the vocabulary, and the buzz.


Marketing is science and art

iWrite Marketing science helps you understand customer needs and respond to them with a superior combination of benefits and price—value—so customers choose you. Our marketing art identifies potential customers, tells them that you exist, and communicates your unique value to them; you make the sale, keep the customer, and grow your business.


Lean and good

iWrite Marketing is Lean MarketingSM. You can bet that we will be cheap with your money.

Big teams with massive budgets succeed in spite of their size. We are lean, smart, and versatile, aiming for superb work on tight budgets.